The DA-led government is hoping to use the event to make a quick tourism buck, but at a massive cost to the taxpayer, and against the grain of the broadly conservative population
Securing the rights to host World Pride 2028 would, in the view of its advocates, represent a milestone for South Africa and Africa alike, highlighting the country's commitment to expanding its profile in human rights and cultural activism. If successful, Cape Town would oversee the largest LGBTQ+ pride event ever held in the region, alongside the continent’s foremost LGBTQ+ Human Rights Conference, symbolizing a turning point for the city's brand of inclusivity.
Proponents argue that hosting World Pride would boost South Africa’s standing as a leader in diversity, adding a progressive feather to its cap on the global stage. With projections of heightened MICE tourism (Meetings, Incentives, Conferences, and Exhibitions), they contend that the event could stimulate local business, creating an opportunity for cultural and economic activity that aligns with Cape Town’s aspirations for a blend of business and activism.
However, much like other such global events, sporting or otherwise, they tend to cost hosts more than they generate in revenue.
World Pride, organized by InterPride, has been staged in prominent international cities like Sydney, Washington DC, and Amsterdam, often drawing significant numbers of visitors and media attention. With Cape Town eyeing the 2028 slot, the city’s campaign team is reportedly hard at work, building financial support to fund extensive marketing and outreach campaigns.
Yet for some, World Pride’s values and agenda may not align seamlessly with South Africa's broader social fabric, which remains, aside from the liberal social elites in Cape Town, deeply rooted in conservative values. Although the event is expected to bring an influx of global attention, it also raises questions about the cultural fit and the extent to which Cape Town is prepared to balance diverse views on inclusion.
Cape Town’s pitch for World Pride will reach its culmination at the InterPride conference in Medellín, Colombia, where the decision will be made. If successful, proponents anticipate a grand showcase of inclusivity, hoping it will reinforce South Africa's trajectory toward social equity and provide a platform for voices seeking broader representation. However, as momentum builds, there remains a quiet undercurrent of skepticism around whether such a high-profile event truly reflects the aspirations of South Africa's broader populace.
